Press Release: L’OCCITANE and Stardoll Launch Virtual Beauty Products

We are honored to introduce the latest real brand make-up store on Stardoll – L’OCCITANE! Initially, the store will be available in Sweden and Finland only, with hopefully more countries just around the corner. To learn more about the launch, here’s an excerpt from the official press release:

Stockholm, Sweden—July 29, 2010: Stardoll, the world’s largest online entertainment destination devoted to girls interested in fame, fashion and friends, today announced that international beauty retailer— L’OCCITANE — will to set up a virtual store in Stardoll’s shopping complex—the “Starplaza.”  With a lease on virtual retail space in the Starplaza, L’OCCITANE today began to introduce virtual versions of their new real world makeup line ‘Peony’ to Stardoll’s community of more than seventy million members.

The peony’s extraordinary palette of colors which inspired this makeup range full of fresh and natural colors now has its own virtual counterpart – and a virtual makeup counter where you can try it on. Stardoll members are now able to choose from this peony inspired selection of lip, eye and face makeup in a variety of colors, for different doll complexions.

Each season, L’OCCITANE and the Stardoll illustration team will unveil new collections of beauty products inspired by different L’OCCITANE florals, which will be promoted on the Stardoll homepage and sold for “Stardollars”—the site’s virtual currency based on real money.

Similar to a real life shopping experience, the L’OCCITANE makeup shop  has the unique look and feel consistent with the L’OCCITANE brand.  The tables, shelves and traditional Provencal paint finish in the store are inspired by images and design taken directly from real life stores.

“Stardoll is very excited to begin offering virtual products from an internationally recognized brand like L’OCCITANE,” said Stardoll CEO Mattias Miksche.

“The millions of dedicated beauty and fashion enthusiasts that makeup Stardoll (and use makeup on Stardoll) always respond with more than virtual excitement when we partner with such vibrant brands.  It’s our goal to enhance the way our members can play with the latest looks and approaches to beauty. Launching the L’OCCITANE store now …and with even more of their new makeup collections in the months to come – guarantees a relevant and fresh Stardolling experience.”

“We are delighted to work with Stardoll, as both a leader in the world of virtual environments and one of the most important web destinations for girls worldwide,” said Michael Löfgren Managing Director of L’Occitane Sweden. “ The Stardoll community are a group of great relevance to the future of our brands and to reaching new consumers with L’OCCITANE’s unique products and philosophy – it’s exciting to be able to interact with them in their own space.  In bringing L’OCCITANE to Stardoll, we want to both enhance the Stardoll experience as well as gain valuable insight into the virtual worlds so popular with our current and future customers.”

42 Responses to “Press Release: L’OCCITANE and Stardoll Launch Virtual Beauty Products”

  1. 1 so...friendly July 30, 2010 at 1:44 pm

    im not that excited about it, its all pink and expensive


  2. 3 6868dolphin July 30, 2010 at 2:08 pm

    for superstars as usual.


  3. 5 Kristin July 30, 2010 at 2:24 pm
    If you will follow this blog, commet writers posts you can get DKNY pink scuba dress, other rare clothes, superstar for a year and even 1000 stardollars!They already gave me 1000 stardollars just for following this blog.


  4. 6 bubblegirl94 July 30, 2010 at 2:33 pm

    Hiya everyone =)

    Please can you go to

    And on the Right can you Vote for bubblegirl94 please.

    Thank you ♥


  5. 7 EmoBella July 30, 2010 at 2:48 pm

    I like this brand, and the makeup is ok. But the price is too high, as usual. 🙂


  6. 8 ^Cluti July 30, 2010 at 2:57 pm

    My visit in stardoll (Cluti) and vote for my Convergirl Please


  7. 9 kristina July 30, 2010 at 3:01 pm

    Oh please it should be for everyone at


  8. 10 Tapstar321 July 30, 2010 at 3:06 pm

    Great! Although for some reason, the store itself wont show in the beauty category, I only see items in the ‘new items’ category? Is it just available for some countries? I am from US. Or will this just be added later?


  9. 11 Maria Garcia July 30, 2010 at 3:28 pm

    i found a website with tons of free stuff go to!! check it out .. i love their blog!!!~~~


  10. 12 Maria Garcia July 30, 2010 at 3:29 pm!


  11. 13 MissEuelina2009 July 30, 2010 at 3:42 pm

    hello! i hope stardoll will read this!! i love your new brand but i am from Greece and I cannot buy them!! please make thisbramd available to all countries!! there is nothing only for greece and we are losers..please!!


  12. 14 MissEuelina2009 July 30, 2010 at 3:45 pm



  13. 15 maddy65 July 30, 2010 at 4:16 pm

    They are okay…most of them are similar to previous dot items though, and they are $12 more :/


  14. 16 Framboisier July 30, 2010 at 6:06 pm

    I like it, the colors are beautiful. I bought a lipstick.
    But I think it’s expensive. =S


  15. 19 LatteHoney July 31, 2010 at 11:31 pm

    Lovely colors, but definatley not worth 20 sd.


  16. 20 bubblegirl94 August 1, 2010 at 10:40 am

    Please vote my scenary (It’s a pink, pink world.) I worked VERY hard on it =) Thanks ♥


  17. 21 Tapstar321 August 1, 2010 at 10:45 pm

    My stardoll magazine which I spent a work hour 5-day three weeks working on is finally out! Here is the link:


  18. 22 loli5421 August 1, 2010 at 10:54 pm

    I’m loli5421 visit me ^^ and don’t forget to add pme ;D


  19. 23 Question August 3, 2010 at 3:47 pm

    Did they say to make the stardoll makeup version prices more expensive than their REAL LIFE, ACTUAL Prices too?


  20. 24 DolcissimaXO August 8, 2010 at 10:25 pm

    It’s cute and elegant but it’s a bit expensive.


  21. 25 Lily August 19, 2010 at 4:45 pm

    well, like it but please, introduce it to England ? i managed to buy some from a link! but i want the experiance explained 🙂


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    انه رائع وجميل لاكنه غالي بعض الشيئ


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    This sounds cool


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