Press Release: L’OCCITANE and Stardoll Launch Virtual Beauty Products


We are honored to introduce the latest real brand make-up store on Stardoll – L’OCCITANE! Initially, the store will be available in Sweden and Finland only, with hopefully more countries just around the corner. To learn more about the launch, here’s an excerpt from the official press release:

Stockholm, Sweden—July 29, 2010: Stardoll, the world’s largest online entertainment destination devoted to girls interested in fame, fashion and friends, today announced that international beauty retailer— L’OCCITANE — will to set up a virtual store in Stardoll’s shopping complex—the “Starplaza.”  With a lease on virtual retail space in the Starplaza, L’OCCITANE today began to introduce virtual versions of their new real world makeup line ‘Peony’ to Stardoll’s community of more than seventy million members.

The peony’s extraordinary palette of colors which inspired this makeup range full of fresh and natural colors now has its own virtual counterpart – and a virtual makeup counter where you can try it on. Stardoll members are now able to choose from this peony inspired selection of lip, eye and face makeup in a variety of colors, for different doll complexions.

Each season, L’OCCITANE and the Stardoll illustration team will unveil new collections of beauty products inspired by different L’OCCITANE florals, which will be promoted on the Stardoll homepage and sold for “Stardollars”—the site’s virtual currency based on real money.

Similar to a real life shopping experience, the L’OCCITANE makeup shop  has the unique look and feel consistent with the L’OCCITANE brand.  The tables, shelves and traditional Provencal paint finish in the store are inspired by images and design taken directly from real life stores.

“Stardoll is very excited to begin offering virtual products from an internationally recognized brand like L’OCCITANE,” said Stardoll CEO Mattias Miksche.

“The millions of dedicated beauty and fashion enthusiasts that makeup Stardoll (and use makeup on Stardoll) always respond with more than virtual excitement when we partner with such vibrant brands.  It’s our goal to enhance the way our members can play with the latest looks and approaches to beauty. Launching the L’OCCITANE store now …and with even more of their new makeup collections in the months to come – guarantees a relevant and fresh Stardolling experience.”

“We are delighted to work with Stardoll, as both a leader in the world of virtual environments and one of the most important web destinations for girls worldwide,” said Michael Löfgren Managing Director of L’Occitane Sweden. “ The Stardoll community are a group of great relevance to the future of our brands and to reaching new consumers with L’OCCITANE’s unique products and philosophy – it’s exciting to be able to interact with them in their own space.  In bringing L’OCCITANE to Stardoll, we want to both enhance the Stardoll experience as well as gain valuable insight into the virtual worlds so popular with our current and future customers.”

42 Responses to “Press Release: L’OCCITANE and Stardoll Launch Virtual Beauty Products”


  1. 1 so...friendly July 30, 2010 at 1:44 pm

    im not that excited about it, its all pink and expensive

    Like

  2. 3 6868dolphin July 30, 2010 at 2:08 pm

    for superstars as usual.

    Like

  3. 5 Kristin July 30, 2010 at 2:24 pm

    http://www.extrastardollnews.blogspot.com
    If you will follow this blog, commet writers posts you can get DKNY pink scuba dress, other rare clothes, superstar for a year and even 1000 stardollars!They already gave me 1000 stardollars just for following this blog.

    Like

  4. 6 bubblegirl94 July 30, 2010 at 2:33 pm

    Hiya everyone =)

    Please can you go to http://stardollnewstoall.blogspot.com/

    And on the Right can you Vote for bubblegirl94 please.

    Thank you ♥

    Like

  5. 7 EmoBella July 30, 2010 at 2:48 pm

    I like this brand, and the makeup is ok. But the price is too high, as usual. 🙂

    Like

  6. 8 ^Cluti July 30, 2010 at 2:57 pm

    My visit in stardoll (Cluti) and vote for my Convergirl Please

    Like

  7. 9 kristina July 30, 2010 at 3:01 pm

    Oh please it should be for everyone at least.boo

    Like

  8. 10 Tapstar321 July 30, 2010 at 3:06 pm

    Great! Although for some reason, the store itself wont show in the beauty category, I only see items in the ‘new items’ category? Is it just available for some countries? I am from US. Or will this just be added later?

    Like

  9. 11 Maria Garcia July 30, 2010 at 3:28 pm

    i found a website with tons of free stuff go to stardollfreefunmore.blogspot.com!! check it out .. i love their blog!!!~~~

    Like

  10. 12 Maria Garcia July 30, 2010 at 3:29 pm

    stardollfreefunmore.blogspot.com!

    Like

  11. 13 MissEuelina2009 July 30, 2010 at 3:42 pm

    hello! i hope stardoll will read this!! i love your new brand but i am from Greece and I cannot buy them!! please make thisbramd available to all countries!! there is nothing only for greece and we are losers..please!!

    Like

  12. 14 MissEuelina2009 July 30, 2010 at 3:45 pm

    OH..SORRY TE ;AST THINGS WERE POSTED BY MY FRIEND….I JUST WANTED TO ASK STARDOLL TO MAKE THIS BRAND AVAILABLE TO ALL THE COUNTRIES BECAUSE THIS COULD BE RARE ONE DAY…SO PLEASE?

    Like

  13. 15 maddy65 July 30, 2010 at 4:16 pm

    They are okay…most of them are similar to previous dot items though, and they are $12 more :/

    Like

  14. 16 Framboisier July 30, 2010 at 6:06 pm

    I like it, the colors are beautiful. I bought a lipstick.
    But I think it’s expensive. =S

    Like

  15. 19 LatteHoney July 31, 2010 at 11:31 pm

    Lovely colors, but definatley not worth 20 sd.

    Like

  16. 20 bubblegirl94 August 1, 2010 at 10:40 am

    Please vote my scenary (It’s a pink, pink world.) I worked VERY hard on it =) Thanks ♥

    Like

  17. 21 Tapstar321 August 1, 2010 at 10:45 pm

    My stardoll magazine which I spent a work hour 5-day three weeks working on is finally out! Here is the link:

    foreverchicmagazine.blogspot.com

    Like

  18. 22 loli5421 August 1, 2010 at 10:54 pm

    I’m loli5421 visit me ^^ and don’t forget to add pme ;D

    Like

  19. 23 Question August 3, 2010 at 3:47 pm

    Did they say to make the stardoll makeup version prices more expensive than their REAL LIFE, ACTUAL Prices too?

    Like

  20. 24 DolcissimaXO August 8, 2010 at 10:25 pm

    It’s cute and elegant but it’s a bit expensive.

    Like

  21. 25 Lily August 19, 2010 at 4:45 pm

    well, like it but please, introduce it to England ? i managed to buy some from a link! but i want the experiance explained 🙂

    Like

  22. 26 SOKAR September 19, 2010 at 4:11 am

    انه رائع وجميل لاكنه غالي بعض الشيئ

    Like

  23. 27 ashley June 1, 2012 at 3:10 am

    This sounds cool

    Like

  24. 30 Zach June 18, 2013 at 1:25 am

    Cisco is about 45 miles northwest of dexter missouri cinema, where dozens
    of people have reported to MUFON, that they are witnessing orange/white lights in a line and a flurry of reports Jan.

    Like

  25. 31 Roland June 26, 2013 at 12:54 am

    The capacities of 8, 12, roofing baltimore maryland 16, and 20 quarts ensure you always have the right size pot for stews, soups, chili,
    and more. Hoffritz 4 Piece Nesting Aluminum Stockpot
    Set with Lids – This Hoffritz 4 Piece Nesting Aluminum Stockpot
    Set is perfect for preparing big family dinners, holiday meals,
    and large cookouts. The capacities of 8, 12,
    16, and 20 quarts ensure you always have
    the right size pot for stews, soups, chili, and more.

    Like

  26. 32 at roofing baltimore maryland June 26, 2013 at 8:36 pm

    The pots nest together for quick and easy
    storage, saving valuable cabinet space. The Ridge-It is a permanent fall protection roof anchor designed to install easily and discreetly with the option to provide an
    access point on each side of the roof.

    Like

  27. 33 Prolexin Muscle Supplement October 17, 2013 at 5:49 pm

    Fantastic items from you, man. I have remember your stuff prior to and you’re simply extremely fantastic.
    I actually like what you’ve acquired here, certainly like what you’re saying
    and the way during which you say it. You are making it enjoyable and you continue to care for to keep it smart.
    I can not wait to learn far more from you. That is really a
    terrific site.

    Like

  28. 34 http://www.japan-islamicworld.jp/userinfo.php?uid=22291 October 18, 2013 at 1:28 am

    Howdy are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own.
    Do you need any coding knowledge to make your
    own blog? Any help would be greatly appreciated!

    Like

  29. 35 prolexin male enhancement spray November 2, 2013 at 5:36 am

    Appreciation to my fatherr wwho shared with me concerning this weblog, this website is genuinely remarkable.

    Like

  30. 36 Anonymous November 15, 2013 at 4:54 pm

    how can i post anything in starblog?

    Like

  31. 37 Penis Enlargement Bible November 25, 2013 at 4:06 pm

    I have read so many posts concerning the blogger lovers except this article is truly
    a pleasant paragraph, keep it up.

    Like

  32. 38 Cele mai tari haine online December 26, 2013 at 2:31 pm

    Hey there this is kind of of off topic but I was wanting to know if blogs
    use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding skills so I wanted to
    get advice from someone with experience. Any help would be enormously appreciated!

    Like

  33. 39 allwaysbellah June 8, 2014 at 3:48 pm

    hey how can i do the task paris part 2 plzszzzzzzzz tell …….!

    Like

  34. 40 lilas June 27, 2014 at 7:37 pm

    pk juste les finlandaise et les suédoise .qu’on t-elle de plus que nous !!!!!

    Like

  35. 41 Ewan March 3, 2015 at 10:07 pm

    I have fun with, lead to I found exactly what I used to be taking a looik for.
    You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day.
    Bye

    Like

  36. 42 PEDEVMobi March 12, 2015 at 8:42 am

    The penis enlargement gadget is typically comfortable. Using the device properly as well as not overusing the tool will leave you with a totally comfortable penis expanding encounter. To do this, I recommend using the device at an optimum of 9 hrs daily. You will discover that you could put on the device for an hour here, or 3 hours there, and also your gains will stay permanent. The result of the device is such that any dimension rise you make will stay with you, the outcomes will certainly be attended come in 2-3 weeks, as well as they are long-term.

    Like


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: