We are honored to introduce the latest real brand make-up store on Stardoll – L’OCCITANE! Initially, the store will be available in Sweden and Finland only, with hopefully more countries just around the corner. To learn more about the launch, here’s an excerpt from the official press release:
Stockholm, Sweden—July 29, 2010: Stardoll, the world’s largest online entertainment destination devoted to girls interested in fame, fashion and friends, today announced that international beauty retailer— L’OCCITANE — will to set up a virtual store in Stardoll’s shopping complex—the “Starplaza.” With a lease on virtual retail space in the Starplaza, L’OCCITANE today began to introduce virtual versions of their new real world makeup line ‘Peony’ to Stardoll’s community of more than seventy million members.
The peony’s extraordinary palette of colors which inspired this makeup range full of fresh and natural colors now has its own virtual counterpart – and a virtual makeup counter where you can try it on. Stardoll members are now able to choose from this peony inspired selection of lip, eye and face makeup in a variety of colors, for different doll complexions.
Each season, L’OCCITANE and the Stardoll illustration team will unveil new collections of beauty products inspired by different L’OCCITANE florals, which will be promoted on the Stardoll homepage and sold for “Stardollars”—the site’s virtual currency based on real money.
Similar to a real life shopping experience, the L’OCCITANE makeup shop has the unique look and feel consistent with the L’OCCITANE brand. The tables, shelves and traditional Provencal paint finish in the store are inspired by images and design taken directly from real life stores.
“Stardoll is very excited to begin offering virtual products from an internationally recognized brand like L’OCCITANE,” said Stardoll CEO Mattias Miksche.
“The millions of dedicated beauty and fashion enthusiasts that makeup Stardoll (and use makeup on Stardoll) always respond with more than virtual excitement when we partner with such vibrant brands. It’s our goal to enhance the way our members can play with the latest looks and approaches to beauty. Launching the L’OCCITANE store now …and with even more of their new makeup collections in the months to come – guarantees a relevant and fresh Stardolling experience.”
“We are delighted to work with Stardoll, as both a leader in the world of virtual environments and one of the most important web destinations for girls worldwide,” said Michael Löfgren Managing Director of L’Occitane Sweden. “ The Stardoll community are a group of great relevance to the future of our brands and to reaching new consumers with L’OCCITANE’s unique products and philosophy – it’s exciting to be able to interact with them in their own space. In bringing L’OCCITANE to Stardoll, we want to both enhance the Stardoll experience as well as gain valuable insight into the virtual worlds so popular with our current and future customers.”
